Have you ever opened a refrigerator door and pulled a coke can at a convenient store? Suddenly heard or saw and automatic message saying: “Thanks for buying here!”?
This is nice. But this can be much more interactive and dynamic.
What would you feel if the message would say: Got a coke, go grab a sandwich or a snack at half price? What if the refrigerator will identify your age group and gender and will offer you an appealing deal on the spot?
This technology is not science fiction anymore – it is a natural expansion of the Digital Signage toward the world of IoT. The ability to dynamically change the digital sign content according to external trigger event is clearly where the signage industry is looking for.
The IoT concept that enables all devices and sensors to trigger different events is not skipping the Digital Signage domain, in fact it is embracing the concept.
Using RFID, Temperature Sensor, Movement Sensor or any other trigger is clearly a great business promotion tool – Event can be captured and the Digital Signage screen will present a relevant (!) message at real-time, while the customer is paying her attention. Combining IoT with statistical data and measurements can provide additional business value: How many people opened the door? How many purchased what? Is there a pattern? (such as: time of the day / weather conditions / price / special offer).
Digital signage is surely moving from a simple screen presenting text / images / video to atmosphere and infotainment to a live, real-time responding, always connected sales promotion tool. The ability to easily manage digital signage campaigns, using easy-to-use cloud based CMS (Content Management System), connect to clients using social networks or direct IoT trigger events is taking the Digital Signage to a different level.
Signage IoT is working to provide you with the latest sensors that will upgrade your Digital Signage and is happy to cooperate on that with the leading CMS software provider for digital signage NoviSign (www.novisign.com).
IoT and signage – a close friendship with clear value for all!